In the mean time, the new paradigm of development on children dramatically shift from the considering children as "marginal subjects" within health and education programmes, to the "development target group", through the emergence of child rights. The claims of disadvantaged children are no more the negotiable ground of welfare or needs based approaches. These are the children's specific and universal rights that must be honored. Hence, the classical images of children as "passive and vulnerable" are now greatly transformed into those which invoke their "active participation for their rights".In Myanmar, the number of development agencies working on child poverty has risen dramatically since1990s. As like else where, poverty remains the primary context of and rationale for intervention for these entire child focused project interventions and services in Myanmar. Even though the overall focus is customized within this child-focused community, however, the development problem is receiving a distinctly cultural twist. One of the core difficulties facing disadvantaged children are attributed by the absence of child rights in Myanmar culture. Hence, these agencies are working not only to alleviate the child poverty but also sought in raising 'child rights awareness'. Without these rights, the problems of these vulnerable children are attributed not only to exploitation as being poor, but to their non-recognition as children. The remedy lies not only in addressing the structures that produce child poverty, but also in convincing parents, employers, civil society and the state to recognize children as a distinct social group with specific rights in the society. This impetus for work on child rights derives from the United Nations Convention on the Rights of the Child (1989). The shift from 'welfare' to 'rights' and political economy to culture in the language of development agencies in Myanmar reflects their membership of the global development community.