can be defined as the management of customer accounts which bring most profitability and are of strategic importance to the Company. In essence, this concept in relationship management seeks to analyze those key accounts of importance to the company, forecast on their needs, and give them premium services and value added products thus increasing on satisfaction and more customer retention. The key accounts management can also be referred to as strategic account management. This concept gets global with the company having key accounts all over the world. As such, the global account management (GAM) can be defined as a strategy in which a company selects on some customers globally with the capability to deliver on their needs.There are key reasons why the companies practice global accounts management but the main one is to get competitive advantage and gain more revenue while enjoying the difference in economies of scale. Key account management can also be defined as offering customers with large accounts products and services tailored to their needs to attract loyalty. In the first step the key accounts management entails identifying those accounts of strategic importance. Key accounts according to Jukka. are selected according to the volume of sale or the profitability the company intends to get from the customer relationship. In addition, the selection is based on the volume of the purchases from the customer and the period the relationship has been in existence. According to Michael dell, the Dell computers continue identifying on key accounts and this has helped the company in increasing the company by the fast cycle segmentation. The company is able to grow on revenues while keeping down on the expenditure by focusing on profitable segments only.