On the other hand, in this structure, due to union’s sympathy towards managerial needs, employee needs may be more readily sacrificed. Employees often work long hours and devote unusually high levels of time and energy to their work. It should be noted that this is also counter balanced by the culture in Japan, where a large industry in Japan develops a “community (that) extends beyond the firm into shaping individual identity”. (Sako,1997) Employment is a lifestyle integrated with the company often from an early age. Because of this, employees are viewed by management as valuable assets needing development. To employees, the organisation is not a resource for wages, but an integral part of their lives. This philosophy of mutual benefit is consistent with a few young innovative western companies, however, direct communication is utilised more than unions. By offering extensive facilities including food, recreational facilities and open and legitimate communication channels, employees at US based company Google demonstrate exceptional levels of commitment and innovation, making Google the leading internet search engine company, overtaking Microsoft, Yahoo and AOL despite its youth.