China has made remarkable progress during the recent past and due to this reason hundreds of multinational corporations are not only exploiting the low cost labor advantage of the country, but also thousands of multinationals are also exploiting the market potential by marketing their products in the country (BBC, 2011). Alliance-Boots, a multinational fast moving consumer goods company that was formed as a result of merger between Alliance UniChem and Boots on 31st July 2006 offer different products through various distributors as well as through its own retail outlets in various parts of the world (Boots Learning Store, 2011). The organization has truly emerged as multinational company, actively exploiting market potentials in various parts of the world (Boots Review of Operation, 2011). Realizing the tremendous growth potential of the Chinese market as the disposable income and the GDP growth in the country is quite high than other parts of the world (CIA, 2011), this paper will essentially explore how Alliance-Boots could exploit the market potential by devising an international marketing plan that will enable the organization to effectively launch the “No.7” cosmetics brands in the market and explore the market potential. The paper has been organized as first it will explore what kind of marketing opportunities exist for Boots by analyzing the marketing environment through PESTLE analysis and SWOT analysis, and will then design an appropriate marketing strategy for the No. 7 brand by first defining the marketing objective that the firm should strive to accomplish and then uses the marketing strategy in terms marketing segmentation, targeting and positioning that could enable the firm to accomplish the marketing objectives that has been devised in the previous step. The paper will then chalk out an entry strategy for the organization that will enable the organization to implement the marketing strategy that has been devised previously. On the basis of this paper will then devise an implementation plan in terms of marketing mix and the marketing control and evaluation procedure that Boots will follow in order to measure that how best the organization is performing. In the second part of the paper the author will present a personal reflection that how best the statements has helped him in accomplishing the learning goals of the course and gaining professional competencies in the field of international marketing.