The internationalization process that easyJet has been pursing could be termed in two different categories where the first category include the merger and acquisition strategy of different firms who were having an edge in different destinations (Rugman & Brewer, 2001). For example, GB Airways that the firm acquired in 2011 that was based in Gatwick Airport and having edge in the North European rout as the firm was having established channel in these countries. Besides this the firm also acquired other firms who were belonging to foreign market and the acquisition of international firm gives it international market access. For example, the acquisition of Tea Bassle enables the firm to consolidate its position in the Switzerland (The Air DB, 2012). On the other hand the second dominant strategy behind the internationalization process pursued by easyJet could be termed as its expansion strategy that has been directed towards more cost controlling. For example, the organization has decided to operate the North Africa in order to utilize its access capacity that has added to the cost cutting measures that in turn consolidated its core capabilities of providing low cost air passenger services to its target market (Financial Times, 2008).