购买行为是一种条件，可以被放大或留在其相对水平的基础上的日常力量，影响和环境的行为群体。这包括参与者和赞助者。维系上述关系的共同粘合剂是双方的关系。它们代表被动模式和主动模式，这些力量作为一种生活状态持续存在。我们要么被影响，要么被影响。因此受到影响的个人的水平和数量，是组织的程度以及目的和提供的决定因素。因此，在体育领域内的承保活动代表了一个最佳的机会，使之与聚集在一起参加节日活动的受控制的观众相联系，这些活动可以是棒球、足球、足球或篮球比赛或其他竞争性活动。这样的场合代表了这样一种情况，赞助商对这样的活动的兴趣增强了，因为它提供了更多的购买行为因素。这就造成了参与者购买行为的差异。增加买家行为模式也存在与会者一侧由于相同的元素输入因素影响此类事件,所描述的(Sheth等,1969),Bearden et al(1982),和Chisnal(1994)提到的意义、象征意义和社会阶段”,以及影响的”信息,功利主义或value-expressive性质,映射出的有用的发展营销策略的特点,分别。
Buying behaviour is a condition that can either be amplified or left at its relative levels based upon the everyday forces, influences and circumstances of and behavioral group. This includes attendees as well as sponsors. The common glue that binds the aforementioned is the relationship between the two parties. They represent passive and active modes, and these forces are consistently present as a condition of life. We are either being influenced, or influencing. The levels and amount of individuals thus affected, is a determinant of the degree of organization as well as purpose and offering. Thus, underwriting events within the sporting sector represents an optimum opportunity to be associated with a captive audience that is coming together for a festive occasion, be this a baseball, football, soccer or basketball game or other competitive endeavor.Such an occasion represents a situation whereby a sponsor’s interest in such an event is heightened as a result of it providing more buying behavioral factors to be brought to bear. This thus creates buying behavior difference on the part of the attendee. Increased buyer behavioral patterns are also present on the attendee side as a result of the same elemental input factors that influence such an event, as described by (Sheth et al, 1969), Bearden et al (1982), and Chisnal (1994) in their mention of ‘significance, symbolic and social stages”, along with influences of an ‘ informational, utilitarian or value-expressive nature, and the mapping out the ‘characteristics useful in developing marketing strategies’, respectively.