While, The Body Shop is very good at offering eco-friendly products, the organisation could consider making their products recyclable which would reinforce their brand of looking after the environment and community. This could potentially build their trust with customers and loyalty.Regarding pricing, The Body Shop mostly fall into the medium to high price category with very few of their products being at a low price, therefore, could result in low demand of the product. With many competitors out there, The Body Shop should consider reducing their pricing on products which are used daily by consumers in the cosmetic market. This would help increase more demand in a product where consumers come back, and sales are increased for the organisation.The Body Shop has a very comprehensive website where customers can shop from any location around the UK/worldwide and have their products delivered; however the organisation has a small number of stores across the border. To help overcome this The Body Shop should consider delivering promotional campaigns to increase brand awareness by sending out marketing material to promote their current store locations which could potentially increase sales and orders. Concerning promotion, The Body Shop heavily lack social media advertising. Therefore, the organisation should consider a consistent social media marketing campaign targeting specific audiences to help increase brand awareness and generate revenue online and instore.