While it’s important to understand the signs of elder abuse, it may be more productive to take steps to prevent abuse from occurring in the first place. Oumlil and Williams (2011) Given the significance of the elderly consumer market in the development of successful and comprehensive marketing strategies, it is imperative that marketing decision-makers and policymakers better understand and respond to the varied needs of this significant consumer segment. Family conversations can help gain insight into the senior’s affairs and mental state. Jackson (2015) explained, people who have been battling financial exploitation are pleased to observe the increased attention that financial exploitation is receiving at all levels of society. Family discussions between elders and adult children could serve as a much-needed reality check. Ideally, conversations on these matters should take place well before retirement, to ensure that elders are adequately prepared. This will give the whole family the time needed to anticipate, plan, and make smarter, more informed decisions.In identifying weaknesses and gaps, one question would be how often are perpetrators caught and what are the penalties that they would receive. There is very little to no news of anyone being fined or sent to prison for stealing an old person’s life savings.In conclusion, focusing on these five major themes which have emerged though out the literature reviewed include a better understanding of the prevalence in elder financial abuse, who is committing elder financial abuse, what effects financial abuse has on its victims and what can be done to help prevent elder financial abuse. Hopefully this will show how devastating elder financial abuse can be.