A tradition free product may be regarded as one that enjoys consistent target market across the globe. The uses of such products are not influenced by the culture to which the individual belongs. Usually a standardized product is offered for such category across the globe (Briscoe, 2004). On the other hand in case of the culturally bounded product, the purchase and the use of product and service in such case depends on the cultural factors. In such cases, a multinational company is required to tailor the different aspects of its marketing mix according to the cultural factors where the firm intends to transact its business (Adler, 2002). Taking this into consideration the B&W Zeppelin iPod docks may be regarded as more culturally bounded as compared to tradition free products. In essence, the B&W Zeppelin iPod docks is more culturally bound as the product is more popular in North America and Europe as compared to other parts of the world, where customers are not that much found of listening high music. For example, in China people belonging to different age group do enjoy music; however they usually listen to music in much slower volume than their Anglo-Western counterpart do.
For example in terms of product color and design the organization may carry on with the same standardized product model across the globe, however in terms of sounding consumers have different needs in different parts of the world. An example of this could be in the Anglo-Western countries where the pop music is the most loved one, most of the target market of B&W Zeppelin iPod docks enjoy jazz and high speed, however this is not the case with other regions of the world, particularly Eastern countries like China, where the listeners wishes to enjoy the rhythm and serenity associated with music rather than jazz and big sounds. This means that the bass that has been used should be tailor according to the countries like USA, UK etc, however while the organization is marketing its product in countries like China, the product bass should be lesser punchier and focus more or serenity features of the music (Schein, 2004).