消费者可以获得相关的信息，例如营养价值，从其产品名称产品的某些食物；而有时候很难告诉食品的营养价值对其名称的歧义，消费者可以得出其他推论看产品的营养价值，如成分、外观、部分的大小。 在目前的研究中，研究人员观察仅仅改变一个食品项目名称对节食者和nondieters的健康和口味的评价的影响，以及消费。通过四年的研究，研究表明，当一种产品是由一个相对健康的名字，从消费者对饮食的观念没有影响他们的饮食趋势；当一种产品（具有相同的成分，一个项目的出现，部分的大小）是由一个相对不健康的名字，谁是在减肥的消费者认为这是不健康的，而那些nondieters看到没有区别。这些评价从节食和nondieters影响消费。 这些影响，食品名称的影响消费者的信息处理的差异取决于他们是否在节食或不。在选择食品，节食和nondieters不同因为他们的动机和倾向。面对食品消费，努力与他们的饮食减肥趋势保持食物的选择；而nondieters没有这样的规则去。基于此，如果某些食品的产品名称为消费者提供更健康的推论本身，它将被视为不健康的即使它共享相同的成分，外观，和部分的大小与谁拥有一个相对健康的名称相同的产品。
Consumers can get relevant information, for example nutritional value, about certain food product from its item name; while sometimes it is hard to tell a food product’s nutritional value for the ambiguity of its name, consumer may draw other inferences to see the product’s nutritional value, such as ingredients, appearance, portion size. In the current research, the researchers investigate the influence of merely altering the name of a food item on dieters’ and nondieters’ evaluations of its healthfulness and taste, as well as consumption. Through four studies, the researchers demonstrate that when a food product is given by a relatively healthy name, the perceptions from consumers who are on a diet have no influence from their dieting tendency; when a food product (an item with the same ingredients, appearance, portion size) is given by a relatively unhealthy name, the consumers who are on a diet consider it as less healthy, while those nondieters see no difference. All of these evaluations from dieters and nondieters affect consumption. These effects that food product’s name bears on consumers are driven by differences in information processing depended on whether they are on a diet or not. In choosing food product, dieters and nondieters differ because of their motivation and propensity. Facing food consumption, dieters strive to keep their choice of food with their dieting tendency; while nondieters have no such rules to go with. Based on this, if the name of certain food product provides consumers with less healthfulness inferences about itself, it will be regarded as less healthy even though it share the same ingredients, appearance, and portion size with the same product who has a relatively healthy name.