礼貌和诚实。诚信缺失是市场经济的一大威胁。假冒伪劣商品不仅让消费者蒙受巨大损失也导致企业的失败是由于失去了消费者的信任。（hendarto，K. A. & Purwanto，B.M. 2012）为假冒伪劣商品是有限的，消费者的鉴别能力，所以作为国家监测。因此，企业应该礼貌和诚实，有意识地打击假冒。
Corporation social responsibility means that an enterprise should be responsible for employees, consumers, society and environment when it makes profits and benefits its shareholders. After the first industrial revolution, the prototype of the modern enterprise is determined on the whole. Most companies regard making profits as their responsibility. With the development of industry, this idea has a lot of negative influence. Under the pressure of labor class’s demands for their rights and interests and constraint of government policy, more and more enterprises were given more social responsibilities. (Dahlsrud, A 2008) The idea of corporation social responsibility became a historical necessity. Although most of the company consider social responsibility, most of them still do not know how to develop CSR. Actually, social responsibility can be divided into the following contents.
Courtesy and honesty. The lack of honesty is a big threat of market economy. Fake and shoddy goods will not only allow consumers to suffer huge losses but also lead to business failures due to losing the trust of the consumers.(Hendarto, K. A. & Purwanto, B. M. 2012) The discrimination ability of the consumers for fake and inferior commodities is limited, so as country monitoring. Therefore, companies should be courtesy and honesty and consciously fight against fake.
Sustainability and sustainable development. Natural resources is the foundation of human survival. However, most natural resources are non-renewable and in shortage while population has been constantly increasing. As the main body of resources allocation, the development of the enterprise must be adapted to save resources. Only by saving natural resources, enterprise can keep sustainability and achieve sustainable development.
Environmental protection. It is seems that the development of industry is bond to damage the environment, at least in history. That is why humans also got a lot of lessons from the environment. Actually, the contradiction between economic development and environment can be avoided. People previously only focus on the economic development at the expense of the environment. But now environmental problems have been the bottleneck of economic development and threaten the survival of mankind. (Harlow, C 2005) For the future of people, enterprise must take on the responsibility of protecting environment.
Keep innovating and develop technology. Innovation and technology are the driving force of human development. Without innovation and new technology, the society will be stagnant. In terms of the current overall situation, most of production models are imperfect. Innovation and technology are the best way to transform this production models and improve the social productivity. As a result, enterprise should reduce dependence on natural resources and increase the competitiveness relying on technological innovation. This is the social responsibility can not be ignored for enterprise.
Philanthropy. Although people are born equal, the whole world is in a state of inequality such as gap of wealth, problem of food and clothing, natural disaster and so on. According to the truth, larger enterprise should take more social responsibility than those smaller. In order to keep the balance of the society and maintain the development of itself, enterprise should make more contributions to charity work.
People oriented. Human resources is not only the precious wealth of the society but also the backbone of the enterprise development. With the progress of society, the role of the human is more and more obvious. People ‘s desire for pursuing a better life is becoming more and more strong. In this case, it is necessary and smart to carry out people-oriented strategy to satisfy their needs and wants. On the other hand, the staff are just like children of company that it is its obligation to protect their safety, care for their healthy and guarantee their treatment.