英国肯特大学论文代写:电子业务
Keywords:肯特大学论文代写
个人电脑业务的新进入者的威胁相对较低是由于这样的事实,该行业已经进入了产品生命周期的成熟阶段,然而事实并非如此公司从事消费电子产品业务,因为该行业正在以惊人的速度增长,不仅提供机会苹果但不同的竞争者在市场上蛋糕的大小持续增长随着时间的流逝(Kingsley-Hughes,2010)。由于这个原因不仅手机制造商正在加强他们的立场通过新产品和市场开发,事实是,从相关行业分散到不同的公司业务,已经开始利用电子消费品行业的市场潜力。只有完善的公司正在利用市场的潜在业务所需的启动和高资本。公司在市场上的位置来区分他们的产品和本质上不同的公司不同的策略(希尔,2008)。例如,苹果公司正仿效利基营销策略,组织提供的产品不是针对整个市场,而那些欲望优越的技术和愿意支付溢价目标的组织。在个人电脑市场上,窗户和英特尔认为是软件和硬件的主要供应商是主导市场,最希望进入市场的新进入者首先必须有一定的协作与这两个主要供应商的硬件和软件
英国肯特大学论文代写:电子业务
In the PC business the threats of new entrants is comparatively low due to the fact that the industry has now entered its maturity stage of product lifecycle, however this is not the case with the consumer electronics business the firm is engaged in, because the sector is growing at remarkable rate that provide not only opportunities to Apple but to different competitors in the market as the size of the pie is consistently growing with the passage of time (Kingsley-Hughes, 2010). Due to this reason not only the mobile phone manufacturer are strengthening their position through new product and market development, the fact is that different firms from the related sectors are diversifying into the business and have started exploiting market potentials in the consumer electronics sector. Only well-established firms are exploiting the potential in the market as the business required high startup and capital. Firms in the market are in position to differentiate their offerings and essentially different firms are following different strategies (Hill, 2008). For example, Apple is following niche marketing strategy where the products offered by the organization are not directed towards the whole market, rather those who desires superior technology and are willing to pay premium prices are target by the organization. In the PC market, the Windows and Intel who are the considered the major suppliers for software and hardware are dominating the market and most of the new entrants who wishes to enter the market first must have certain collaboration with these two major suppliers for hardware and software
