This model demonstrates that there are three metal stages within consumer purchase decision making process – cognitive, affective and behavioral. Cognitive stage deals with creation of knowledge or awareness in the mind of the consumer. The next stage is concerned with developing an interest in the mind of consumer which will result in developing an attitude or change in attitude towards the specific product. The attitude formation finally brings consumers to the behavior formation – the buying behavior. The three literatures introduced an AIDA model to measure the term of consumer behavior. AIDA model stands for attention, interest, desire and action, depicting the sequence of metal stage that the consumer passes through before the action of buying. Therefore, in this research, AIDA model will be applied for measuring consumer buying decision making process.