从消费者满意的角度来看，每个需求层次的消费者对产品有不同的要求，即不同的产品满足不同层次的消费者需求。营销方法是基于对消费者需求的考虑，所以不同的需求要求不同的营销策略。因此，不同的广告应满足消费者的不同需求。 市场底部的物理需求站在价格点上。质量是满足安全需要的支点。大多数广告的必需品满足这两种类型的需求。社会认同是高端市场中爱与尊重的基本诉求，消费者愿意将产品视为一种身份象征。为了满足自我实现的需要，企业应提高服务和品牌，赢得忠诚的消费者。通过企业与消费者之间的长期互动，消费者往往对品牌形成某种忠诚。 对霍尔顿SV6广告的目的是在满足消费者需要的爱、尊重和自我实现的不仅仅是满足自己的生理和安全的需要。“澳大利亚”的汽车梦的广告主题突出，Holden试图使自己的品牌成为一个澳大利亚人的骄傲。
From the standpoint of Consumer Satisfy (CS), consumers on each demand level have different requirements for the products, that is, different products meet different levels of need of consumers. Marketing approach is based on the consideration of consumer demand, so different needs ask for different marketing strategies. Consequently, different advertising should meet different needs of the consumers.
Physical demand in the bottom-end of the market stands on the point of price. And the quality is the fulcrum to satisfy the need of safety. Most advertising of the necessities meet these two types of needs. Social approval is the basic point of demand of love and esteem in the high-end market, where consumers would like to regard the products as a kind of status symbol. To satisfy the self-actualization need, business should improve their service and brand to earn loyal consumers. Through long-term interaction between business and consumer, consumers tend to form a certain kind of loyalty to the brand.
Advertising of the Holden SV6 is aimed at satisfying the consumers’ need of love, esteem and self-actualization more than just to meet their need of physical and safety. As “Car Dream of an Australian” is the prominent theme of the advertising, Holden is trying to make its brand become one that Australians are proud of.