英国市场学作业代写:全球化和民主化

Keywords:英国市场学作业代写:全球化和民主化

近几十年来，世界已经见证了市场的全球化和民主化，这一现象使得企业能够跨越国界，进入国际市场(Czinkota, 2016)。Theodosiou和Leonidou(2002)认为，国际商业领域的全球化和民主化与贸易的解放有一定的关系，贸易的解放改变了企业和市场营销人员设计和实施其国际战略的方式。国内增长的减少和过度的国内竞争是公司进入国外市场的进一步原因(Kotler et al.， 1996)。随着企业在国际运营中获得更多的知识和经验，它们将按照Upsala的国际化模式经历各个阶段的国际化进程，换句话说，企业必须评估自己是否会在跨境国家遵循标准化方法或调整战略。前者以市场全球化、国际交流渠道的更新和扩张、互联网的诞生所带来的国家间的相似性为主导，而后者强调企业应该认识到并适应不同国家之间的差异
英国市场学作业代写:全球化和民主化
In recent decades, the world has observed the globalisation and democratization of markets, a phenomenon that enabled companies to transcend borders and entry international markets (Czinkota, 2016). As Theodosiou and Leonidou (2002) claimed, the globalisation and democratization of international business scene is related moderately to the liberation of trading, which has changed the way companies and marketers design and implement their international strategies. Reduced domestic growth and excessive domestic competition are further reasons for firms moving into foreign markets (Kotler et al., 1996). As companies gain more knowledge and experience in international operation, they progress through stages of internationalization following the Upsala Internationalization Model .In other words, companies had to assess if they will comply with a standardization approach or adapt their strategies in cross-border countries. The former approach was led by: the similarities of countries due to the globalization of markets, the update and expansion of international communication channels and the birth of Internet, while the latter underlined that companies should acknowledge and adapt to the variations amongst different countries