时尚是一种非常普遍的做法或风格，它主要包括化妆品、鞋类和服装等。这是一种普遍的趋势，强烈地影响着个人的着装规范。在时尚和奢侈品行业，一个共同的特点是，设计师总是会有新的创意来吸引市场(Joelle, 2012)。迈克尔·科尔斯(Michael Kors Holding)是一家时尚和奢侈品公司，由迈克尔·科尔斯(Michael Kors)于1981年在美国成立。该公司生产的一些奢侈品包括:手袋、手表和其他配饰，其时尚和奢侈品的大部分都与那些正在成长的男性有共同之处。目前，该控股公司在全球57个国家拥有760家门店和1500家专卖店。该公司是一个早期品牌，但它的第一家零售商店在2006年开业。路易威登、Kate Spade和Coach是该品牌的主要竞争对手。品牌的快速扩张给其他国家带来了许多好处，例如，它增加了他们产品的销售，增加了他们的收入。然而，这种过度曝光也对品牌产生了负面影响，即降低了品牌对时尚和奢侈品消费者的欢迎程度。因此，本文着眼于影响Michael Kors品牌的因素、他们的缺陷和应对挑战的方法。
Fashion is a very common practice or style, it mainly entails the makeup’s, footwear, and clothing’s etc. it is a common trend that strongly influences the dress code of individuals. In the fashion and luxury industry, a common feature is that the designers are always coming with new creations that are appealing to the market (Joelle, 2012). Michael Kors Holding is a fashion and luxury company that was established in the US in the year 1981 by Michael Kors. Some of the luxury items that are produced by the company include: handbags, watches and other accessories and most of its fashion and luxury items are common with the growing men. Currently, the holding has over 760 stores and 1500 in-store boutiques in about 57 countries in the world. The company is an early brand but its first retail stores were opened in the year 2006. Louis Vuitton, Kate Spade, and Coach are the brand's main competitor. The rapid expansion of the brand to others foreign economies has brought a lot of advantages, for example, it has increased the sales of their products which has increased their revenue. However, this overexposure also affected the brand negatively i.e. reducing the popularity of the brand to the fashion and luxury items consumers. This essay, therefore, looks at factors that have been affecting the of Michael Kors brand, their pitfalls, and solutions to their challenges.